final video

Case studies of album cover

This is an album cover of j Cole, it shows the viewers that he is lonely in a looks like a sports changing room by himself sitting on the bench. The use of medium shot shows his whole body and his body style and how he is sitting, he looks very serious and focussed alongside his direct eye contact looking straight at us giving us a sense of what he is going through and that his album displays song that he writes and raps about the real world problems and society rather than the typical boy hood rapper with gold chain’s money and cars. The use of clever lighting makes the image seem like he is lonely in a dark room with the sun shining from the window giving a glimpse of light in the room reflecting on the lockers but there is also good artificial lighting in front of him shining on his face.

This is an extraordinary close up yet it's of a side perspective of Tupac, this shot has been utilized to demonstrate the force of his eyes as they gaze straightforwardly at the group of viewers This is to demonstrate that there is importance in what's to be said in the collection. This angle is immediate, it sets a straightforward point. This angle doesn't outline anything besides seriousness.
As the shot is a mid-shot there is no body communication/language. However his outward appearances recommend that this collection would be exceptionally genuine and would appear to be extremely developed into his lyrics and what he is telling you. The lighting in this picture is brilliant particularly because of the way that the foundation is white. The white light sparkles onto this face, this could have been done to recommend innocence and purity.
The effects display in this photo are the highly contrasting, however this has been utilized to demonstrate his two identities. The lighter side of his face could propose the guilelessness he has and the darker side could represent his agony and his hurt, it Permits the audience to listen into his life and feelings of Tupac Shakur.


The below advert is for one of tupac songs, it displays a young child who is scared an hopeless, by giving direct eye contact it gives the viewer a sense of sadness to look and conveys a message that the song is about real life and sad past memories potentially about him when he was younger or his family. I think that this is a good technique and many of Tupacs songs relate to himself and how hard he Grew up and showing an image of a child shows an Evan better insight to his song.

The album advertshows 2 professional hop artist in there stance doing what they do best. They are seen both posing with their chains and clothes giving a direct look at the audience with a message conveying “look at me I am rich and have money”, they emphasize the conventional hip hop image with their bling items. The background can be seen as a war or terror is happening with police, helicopters and smoke and with them being in the front it shows they have power and authority and they are the bad boys with a dog acting vicious none the left shows that they are not liked by some people or may even be possibly wanted.  There attitude show they seem like the boss and wit sunglasses hiding their eyes they don’t need to be seen but only herd as they are the one and only duet.

This is the advert the flowing song by Ugk, its very simple and shows one thing which is the logo of the brand and the artist with a message below which says 4 life. this conveys that his lyrics are Authenticate and real and that only his logo can be shown and his fans can listen without any unique or extensive advising.

The first CD WE AND I chose to analyse would be the album STARBOY by The Weekend. the first thing that stands out for me is the lettering “STARBOY”. With deliberation for the album’s mise en scene, the yellow complements the red used which makes the title stand out quite vibrantly. The actor is taken at an eye level medium long shot, and is dressed in full black. This is effective as this connotes him as a very mysterious figure, which is exactly what he expresses through his Music.  This album cover makes a good idea for myself and my cover I would make because it shows the artist with direct eye contact towards the audience giving a very focused and serious look  with the impression that the song is bring to some truths and maybe about his personal life that he will be rapping about. This contrast with my artist as my song chose is about the artist and his life with lyrics which are genuine and meaning full so a direct contact kind of look for my cover would be very good.

The back cover is kept simple but effective. This is due to the cover’s style which is maintained through the colours of Red and yellow including the text. In addition the layout of the text are in straight order with the text being really big and in bold yellow colour, it showing the songs in a list giving the viewer an immediate glimpse of the songs allocated inside and no other things with I such as an image or promotions or adverts making things that interesting and effective by having only what is necessary.

this is the advert for star boy, it displays a header of the artist and his album with a list of all songs in order, it is very informative and dynamic with a cool design of a sea with iceberg with a background. in my opinion i think that this advert isn't very good or appealing as it has too much information over it it, its over crowded and not appealing which makes people look away as theirs too much to read.

post production focus group and rough cut video

rough cut

meetings

researching and planning moving m=image

Music Video- Case Study

At the point when comparing and contrasting AS media contextual analysis with A2 media there is different ideas of various thoughts utilized from an assortment to create my own music video.

I perceived how the ensemble of the principle of performing artists made an engaging look to their intended audience group and will allow them to relate more to the verses. Because of the way that we are doing a music video in view of a melody delivered by J Cole we are utilizing his standard image4 for our music video with the goal that it is more relatable to our intended audience group furthermore for the general people who have effectively known about the tune, No Remodels.

On-screen characters/Costumes

The on-screen characters/ensembles arranging was moderately straight forward for making our music video. Ours costumes ensembles for greater part of our scenes will be in an easy-going yet keen clothing which every one of the performers have and artist used for the music video were reached through WhatsApp messages, for example, jeans and shirt needed for once scene will be requested via text.

Target Audience

Doing the pitch for our music video was exceptionally helpful as the audience which we was pitching to was our intended interest group. This implied the criticism that we got for our video would be from the gathering of people which we are pointing it towards. The intended audience group for our video is individuals who listen to hip hop/rap and can identify with the dialect being utilized as a part of the verses and in particular comprehend what they mean. At the point when pitching our treatment the input from our gathering of people was very good. One of the primary criticism which was negative was the possibility of us including cut scenes in the middle of the tune, this is when we cut away to George bush talking on stage and people thought unit may seem a bit odd however we explained why and how we will be cutting away and the meaning towards it which is also bound by the lyrics.

Skills Improved-AS Media-Case Study

Since as media, my research skills towards media has enhanced essentially which permits me to create more ideas from research and I looked in to broader detail to other music videos genres.

 One of the main things I did was watch many music videos and how they are constructed and they use of their camera angles mise end scene and how each genre video differently according to the music and lyrics.  Whilst watching many videos with full concentration into the detail of the choreography and camera i was inspired by many shots and have remembered them so i can do them myself for my own video, an example is that in many videos and movies such as in spectre they establishing shot is of a beautiful rural scenery where the camera lays flat down looking at the sea then it is moving fast but straight then the camera itself tilts slowly up making a beautiful shot showing the audience what and where the scene is. This is obviously done by expensive high tech equipment however I will try a replicate this as i purchased a drone for the sole use for my media project to accomplish this and many other high angle shots. The drone itself is very professionally used by many cinematographer’s and can shoot in 2.7k an d up to 50 fps(frames per second) so this will definitely help me accomplish the professional look like the music videos and movies I have seen.

Todays lesson 13th oct

In todays lesson we went on to sort our blogs oit in order and upload everyhting for each other. We shared all our work that each group member did and took a picture and uploaded them. We still have some things to do so we are still in the process.

email to music artist company

RECCES FORM

Recce form

Car

The car has a modern design and build that helps relate to the wealth of the family and especially Bruce as he has a well-paid job, which, therefore links with the modern make of the car. This is an effective location to use as it also represents the high working class lifestyle along with portraying the secretive.

Purpose:

We are utilizing this area to film the artist getting into the car and having singing while driving

Three focuses that make this area reasonable for the design are: 1. Present day outline 2. Dull shaded seats 3. Tinted windows

These are appropriate with the end goal of what we are shooting as it highlights the abundance of chaye in being however these components of the car will develop anticipation alongside highlighting chayes actual identity.

The 4 technical codes are:

1. Camera shot, angle and movement 2. Mise en Scene 3. Natural lighting 4. Editing

we would be using either one of these vehicles. 

The utilization of close ups and jump shots help us to satisfy the climate between the two characters in this scene as the young lady is left in the position to decay chayes love to run and be with him yet this would mirror the past and not present. Using these shots in this case is also effective in showing the audience their facial expressions and emotions, which, helps to depict the atmosphere of suspense that the singer is up to something. The use of natural lighting is quite dark and is effective in showing the audience that it is very early in the morning or dawn. Not only has this but, the darkness of the natural light through the tinted windows portrayed the dark personality that tends to surprise the audience. Within this location, editing can be used effectively to reveal the content of the car to the audience, which relates to his wealthy lifestyle. 

Since the theatre is completely working, the stage lights in the theatre room are as of now set up and customized it can be utilized. As the theatre has two levels I can likewise utilize lighting at various levels to change the climate and impact of the pictures, which can make the photographs look more expert. On the off chance that I wish to utilize the stage lights they are as of now modified and fixed onto the bars, and can be utilized to fit gels (hued channels) which can be utilized to change the environment and feeling in the photograph. By utilizing distinctive lights (the lights accessible in the theatre are moving heads, profiles, FI can make an alternate impact, and as a result, along these lines make an alternate state of mind inside every shot.

TV Studio Room

Inside the green screen room there are fittings accessible from the sides of the room which I can use to connect to my own lights for impact and to help the visual part of my photos. And in addition connects to the room there are likewise lights which are as of now introduced in the room which I can reposition and stance at various plots for impact and to use amid my film. the room itself is very big more than what we thought so we will have the ability to roam around and have many different camera angles for the scene when the singer is singing.

In addition to our location to be using numerous open space public areas for filming such as Hyde Park and Regent's Park with the main part of lakes of the actual Park as we intend to use the Lakes as scenery of the establishing shot moreover we will also be going to on the prime London locations including Piccadilly Circus fot part of our video where will we will have the singer singing behind the huge digital billboard advert screens in addition with him walking the streets of Piccadilly.

Furthermore what are the main places where the whole of the music video take place is in the home town of where j Cole the singer is brought up and we will replicate it with one of our London locations in East London full of homes and parks to connote the sentimental value of where he grew up and the struggle he faced when he was in this area which scenes going into his home.

Group chat

Release form

Location relese form

lyrics analysis

Storybaording finished

RISK ASSESSMENT FORM

todays lesson

In today's lesson, we were planning out our production and what we are including in our video and lyrics.



The documents and processes we need to go through this week are:

1. Treatment
2. Storyboard
3. Recces (Location Scouting)
4. Risk Assessment for each lesson
5. Permission for actors and locations. - We need to get release forms for our actors and email the owners of our locations we want to use and the record company of the song.
6. List Team Roles
7. List of costumes, props & make-up
8. Team Meetings: which will be four times a week.

Whatsappp group

For communication reasons we made a whats app Group chat consisting all our group members. We did this in order for us too all keep up to date with the work when we are not in lesson and to share our ideas, in doing so our group chat has become somewhat effective and has led to us to organise tasks efficiently. Some members also have asked for help in the group so we have assisted them and when myself needs help or feedback we resort to our group chat where we provide useful and necessary information.

storyboarding

In today's lesson we are doing the storyboard and how and where the shots we going to do. we all shared each roles and drew the scenes out and what we intend to do. an example is for the 1st 17 seconds we will have an establishing opening sequence because the 17 seconds are just music and no lyrics. we will have a aerial shots of the area and then cut to the singer singing on the street.

 To do the aerial shots we will use my drone to fly above us and in the locations we have decided to get the precise shots we want. We were also thinking to do some aerial shots when the sunset is taking place as the daylight hours are slowly decreasing we will utilise this time and get the best shop you can full stop I was thinking to do a brilliant establishing shot which will consist of the drone flying above the water or river approximately half a metre above and it will be moving forward but the camera facing the water flat down  which then I will use the controller and pan the camera up 90 degrees yet still moving the drone foward at a decent speed of 10-15mph which will give it a brilliant cinematic effect.

After this I intend to take a Birds Eye view shot of loads of trees together or a forest which will show the area of where the singer is performing as the main reason behind anestablishing shot is to show the viewer and where the video is taking place.

Furthermore we will use any more different shots such as close-ups medium shots long shots and extrem close ups throughout the whole scene.

 The first immediate shot after the aerial establishing shot will be the singer sitting on either a brick wall or a roof with the camera low but tilted up towards the singer looking down at the camera. This is when the lyrics will be "first thing's first rest in peace Uncle Phil" it'll be filmed with a drone as well which will then after this  rise up and fly backwards however maintaining the position which will then show what is behind the singer which will be the local area of flats and parks behind him which connotes the area he was brought up in as the whole song itself is about the rapper J Cole and his life.

Trip to music theatre Infinite mix

Our trip to the infinemiux was interesting.

There were various music videos on showcase for us to see, from house to rap music.In my opinion i found it very weird and little effectiveto my work. the whole atmosphere felt weird like a scary house on the hunt whilst we walked through doors and passages which were pitch black. the were many videos which made me lost for words and a bit uncomfortable and spooky. there was one video with men doing abnormal things in a room, jamaicans doing dances which had really bad animation such as them dancing in the clouds and eaten by a lizard.  however i did find a few interesting ones such as a 3d video where glasses need to be worn and a hip hop genre video by kendrick lamar which would be idle for my group because it's the genre were doing.   the hip hop video had 2 different types which scanotes the neighbourhood they grew up in and their lifestyle.


After that i went onto to see some locations and proceeded to haymarket and piccadilly circus where i bumped into a car show meet and got distracted. below our some of my photography i took on the day.