IDEAS

in today's lesson i with my group worked on find a music video and looking at examples. we used youtube to search for music that would suit our needs which was in the hip hop and grime genre.

my target audience member.

This is my target audience member.

He is between the ages 15 and 25, therefore she can more easily relate to my artist who is in the same age group and the same gender. He appreciates English Literature and likes meaningful music in this way he is occupied with finding the importance of melody verses as opposed to being keen on just the tune, subsequently enjoys independent music more than popular music.

J Coles Audience

My intended audience group part will likewise utilize online networking sites. From my examination I found that J Cole utilizes Instagram to connect with his fans.

Gratification

Individual character I feel that the intended interest group part would appreciate this artist and this class of music because of the way that it might embrace their own qualities and finding a good example instead of the cliché hip hop song where it's about cash, cars and young hot ladies.

I don't think my audience will learn anything from this music video other than possibly adapting more about themselves, my intended interest group may likewise utilize the music video to find a significance inside the verses and relate to it..

Integration and social interaction- I think that my target audience member would watch my music video for social interaction as the genre of the music popular genre and therefore would be seen by a lot of people.

My intended interest group part may utilize my music video as a method for getting away reality and entering the universe of my artist, it might likewise be utilized as a method for increasing relation and because of the melody being lyrical about himself and could relate with it. My group of onlookers may likewise have the capacity to identify with my artist because of the dress my craftsman wears.  

Our practice video

this is our practice video consisting myself and my group, chaye,kefentse and ibrahima

Schedule sheet

Case Study 3

       

The setting is in a spot where the craftsman defines a period before the cash, where he went to a state of acknowledgment of everything going ahead on the planet, and how our era is so cantered around garments and materialistic things in life yet regardless we're caught up.

The video takes after an account story regular day to day existence in a situation, for example, the things they need to do to get by.

 It suggests how our era is controlled by materialistic things, and how the cash has essentially "assumed control". It takes after an account of what has all the earmarks of being what he finds in his regular day to day existence, and things he accomplishes for the cash, yet the video clarifies how it is the cash which is killing our general public.

 It doesn't include execution, for example, moving and so on, similar to how Kendrick’s tune does, it is more account based after a storyline of a young person who sees the cash and way of life the street pharmacists had, and wound up murdering them for the money. This music video investigates the subjects of life in "battle" and suggests the "dollar and a fantasy" thought, which is a repeating thought all through. 

Case study 2.

         

listening to the verses it is easily foreseeable and picked up by the audience that this melody is about a person that is profoundly enamoured and is prepared to give up everything for this young lady and discusses the penances he'd made for her and will keep on doing with a specific end goal to make her the happiest women alive.

From the utilization of investigation we make sense of that the principle character Jason Derulo is assumed to be a soul structure and we can tell as it's a past episode and the female is thinking back as she treasures the memory. The video comprise of two characters: Jason Derulo and a female performer.  What is more it begins off with the area of the house in a really good condition; in the preparation to move out and the diegetic hints of a background news report from the TV is playing out of sight.

Camera, Editing and Mise-en-scene: Camera:

There was An over shoulder shot to establish the discussion of the male and female performers,. Low points of both the on-screen characters to recommend that they're a perfect couple and ought to be turned upward to. Close up of Jason Derulo's face to demonstrate the significance of him.. There were also high angle shots Jason Derulo to demonstrate that he's dumbfounded, guileless and powerless against his environment, he was in an angry upset state and this type of angle demonstrates it perfectly. There is CGI regarding impacts as a method for depicting the on-screen character as a soul and he is appeared in better places of the house

Mise-en-scene:

There were a lot of Objects with fabric over them to propose that they're moving out and offering the property, this was very notable and was done to show a message to the viewers that there in the middle of a move. The two cars he discusses in the melody and after that two cars shown outside the house.

case study 1